Toyota Motor Philippines (TMP) celebrated the exceptional performance of its dealer network in 2023, recognizing top achievers during the Toyota Dealer Awards at the annual Dealer Conference.

TMP commended its dealership network for playing a pivotal role in securing its 22nd Consecutive Triple Crown, leading in passenger car sales, commercial vehicle sales, and overall sales. The company expressed gratitude to its dealers for exceeding expectations, surpassing 200,000 vehicle sales last year.

TMP Chairman Alfred V. Ty, addressing the dealers, reminisced about the company’s 35th-anniversary celebration alongside Toyota Motor Corporation Chairman, Mr. Akio Toyoda. Ty emphasized Toyoda’s vision for Toyota to capture the hearts of every Filipino, aligning with the company’s aspiration to innovate collectively.

Joining Ty were Vice Chairman David Go, President Masando Hashimoto, Executive Vice President Jing Atienza, and Senior Vice President Masahiro Haoka, who honored top-performing dealers.

The major awardees this year included:

  • President’s Award of Excellence
    • Large Business Division: Toyota Marilao, Bulacan, Inc.
    • Medium Business Division: Toyota North EDSA
    • Small Business Division: Toyota Subic, Inc.
  • President’s Customer Satisfaction Cup of Excellence: Toyota Marilao, Bulacan, Inc.
  • President’s Value Chain Award of Excellence: Toyota Balintawak, Inc.
(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Atty. Reginaldo Oben, Ms. Gina Loo, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza
L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Mr. Manus Miguel, Atty. Reginaldo Oben, Mr. Don Juan Miguel Oben,  TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza

Other awardees here

In addition to these accolades, TMP recognized winners of the Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence, and other special recognitions.

Newly appointed TMP President Masando Hashimoto lauded Team Toyota Philippines for their dedication to promoting mobility for all.

Hashimoto remarked, “Congratulations to everyone for a remarkable achievement in 2023. Together as ONE TEAM, we’ve made history. I believe we’re well-positioned to shape the future of mobility in the Philippines.”

TMP also honored the hard work of its Marketing Professionals (MPs) and Service Advisors (SAs) who contributed to TMP’s success milestones. The outstanding MPs and SAs were acknowledged through the Toyota Outstanding Performers in Sales and Service (TOPS) awards. Among the achievers were:

  • TOPS Finest Marketing Professional of the Year: Pamela Jaloro Santos of Toyota Valenzuela, Inc.
  • TOPS Finest General Job Service Advisor of the Year: Rodrigo Calimlim Bauzon of Toyota Dagupan
  • TOPS Finest Body and Paint Service Advisor of the Year: Shala Boquirin Suan of Toyota Pasig
TOPS Finest Marketing Professional with TMP Executive Vice President Jing Atienza, TMP President Masando Hashimoto, TMP Vice Chairman David Go, TMP Senior Vice President for Marketing Masahiro Haoka

More here

TMP Vice President for Value Chain and Customer Experience Operations, Mike Masamayor, praised the awardees for their perseverance and urged them to continue inspiring others while delivering exceptional customer experiences.