Good Happiness Shouldn’t Come with a High Price Tag

• Good Sex Shouldn’t Come with a High Price Tag: PREMIERE Condoms Permanently Lowers Prices to PHP 55

PREMIERE Condoms is making quality protection more accessible to Filipinos by permanently lowering the price of all its variants to just PHP 55. DKT Health, Inc., a social enterprise committed to expanding access to contraception and reproductive health products, said the price reduction comes as many Filipinos continue to feel the effects of rising living costs. While prices of everyday essentials continue to increase, PREMIERE Condoms is moving in the opposite direction by making reliable protection more affordable.

The price rollback comes at a critical time for public health in the Philippines. The Department of Health recorded 4,633 new HIV cases in the first quarter of 2026, equivalent to an average of 51 new cases each day, with the vast majority attributed to sexual contact. DKT Health emphasized that affordability plays an important role in encouraging consistent protection and that cost should not become a barrier to safer sexual health practices. “As part of our commitment to making contraception more accessible, we recognize that many Filipinos are feeling the impact of inflation,” said Denise van Dijk, President and CEO of DKT Health, Inc. “Rather than allowing premium protection to become out of reach, we chose to lower our prices to only PHP 55 so that more consumers can continue to enjoy safe, effective, and satisfying protection at a better value.”

The price adjustment reflects DKT Health’s broader social marketing model, which combines commercial distribution with a social mission. Revenue from product sales is reinvested into outreach and access programs designed to expand family planning and reproductive health services, particularly in underserved and remote communities. DKT estimates that it supplies roughly half of the contraceptives used nationwide, including condoms, IUDs, injectables, and oral contraceptives, while also supporting community and mobile-clinic programs. Through the permanent PHP 55 price point, PREMIERE aims to make choosing protection a more affordable and routine part of everyday life.

PREMIERE Condoms is available nationwide through Watsons, South Star Drug, Rose Pharmacy, 7-Eleven, Uncle John’s, other leading drugstores and convenience stores, and various e-commerce platforms. Consumers can follow @PREMIERECondoms on Facebook, Instagram, and TikTok, and visit PREMIERE.com.ph for more information. DKT Health, Inc. is a social enterprise and one of the Philippines’ largest providers of family planning and HIV prevention products. Through its self-sustaining social marketing model, DKT reinvests revenue from brands including TRUST and PREMIERE into expanding access to contraception and reproductive health services nationwide.