Kia Outlines Bold 2030 Strategy Focused on Electrification, Innovation, and Global Growth

Kia Corporation unveiled its mid- to long-term business strategy and financial targets during its 2026 CEO Investor Day, highlighting an ambitious roadmap to accelerate exponential growth and strengthen its leadership in future mobility. Building on the progress of its “Total Transformation” initiative launched in 2021, the company emphasized electrification, advanced technologies, and customer-centric innovation as the key pillars driving its next phase of expansion.

Kia aims to achieve global annual sales of 4.13 million units by 2030, targeting a 4.5 percent market share, compared to its 2026 goal of 3.35 million units. Central to this strategy is the expansion of its electrified vehicle portfolio, with plans to introduce 14 electric vehicle (EV) models and reach 1 million EV sales annually by 2030. The company will also grow its hybrid electric vehicle (HEV) lineup to 13 models, targeting 1.1 million annual HEV sales, while continuing to strengthen its internal combustion engine (ICE) offerings to meet diverse global market needs.

In parallel, Kia is advancing its Platform Beyond Vehicle (PBV) business, targeting 232,000 annual sales by 2030 through a full lineup that includes the PV5, PV7, and PV9 models. The company is also accelerating regional growth strategies, with ambitious sales targets of 1.02 million units in the United States, 746,000 units in Europe, and 1.48 million units across emerging markets. These efforts are supported by localized production, expanded charging infrastructure, and enhanced supply chain resilience to better respond to evolving market demands.

Looking ahead, Kia is investing heavily in future technologies, including software-defined vehicles (SDVs), autonomous driving, and robotics. The company plans to complete development of its first SDV model by 2027 and introduce Level 2++ autonomous driving capabilities by 2029. In manufacturing, Kia will deploy advanced robotics such as Atlas to improve efficiency and safety, while expanding smart factory initiatives. Over the next five years, Kia will invest KRW 49 trillion, including KRW 21 trillion dedicated to future business areas.

“Kia’s fastest growth to date will be driven by EVs, HEVs, autonomous driving, and robotics,” said Ho Sung Song, President and CEO of Kia. The company is targeting revenue of KRW 170 trillion, a 10 percent operating profit margin, and KRW 17 trillion in operating profit by 2030. Reinforcing its vision as a global mobility leader, Kia continues to push forward with innovation, sustainability, and its commitment to delivering meaningful value to customers worldwide.