Triumph Motorcycles Motorrad Alley Lipa Batangas Opens Doors to Southern Luzon Riders

Triumph Motorcycles Philippines Inc. (TMPI), together with dealer partner New Nemar Development Corporation, officially opened Triumph Motorcycles Motorrad Alley Lipa Batangas, marking another milestone in the brand’s expanding presence in the Philippines. The grand opening brought together representatives from New Nemar Development Corporation and TMPI, members of the media, motorcycle enthusiasts, and the local riding community. Located along Gen. Luna St., Pilahan, Barangay Sabang, Lipa City, the dealership operates daily from 9:00 AM to 6:00 PM.

The new dealership forms part of Motorrad Alley, an all-in-one motorcycle destination and lifestyle hub developed by New Nemar Development Corporation. Designed to serve the growing riding culture in Batangas and Southern Luzon, the destination brings together motorcycle brands, authorized dealerships and service facilities, genuine parts and accessories, riding gear, and rider communities in one location. Its strategic location in Lipa also places it within reach of popular motorcycle routes, making it a potential meeting point for weekend rides, brand activities, technical clinics, launches, and community gatherings.

For Triumph, the arrival in Lipa provides riders in Batangas and nearby provinces with direct access to the brand’s motorcycles, genuine parts, clothing and accessories, and authorized after-sales support. “Bringing this iconic British badge to Lipa is not just an expansion on a map. It is the opening of a home, a clubhouse, for riders who demand nothing less than soul, refined performance, and character on two wheels,” said Mark Gabriel, General Manager of Triumph Motorcycles Philippines Inc. He added that the dealership’s role extends beyond motorcycle sales, with TMPI committed to customer service, workshop care, after-sales support, and building a strong local riding community.

The opening also strengthens the partnership between TMPI and New Nemar Development Corporation as both companies work to develop the Triumph community in Southern Luzon. Gabriel said TMPI and the Autohub Group will support the new dealer through training, marketing, service assistance, and community rides, while Triumph’s sales approach focuses on understanding riders and matching them with the appropriate motorcycle and ownership experience. With Triumph’s range spanning Modern Classics, Roadsters, and Tiger adventure motorcycles, Triumph Motorcycles Motorrad Alley Lipa Batangas is positioned as a new gateway for both existing Triumph owners and riders looking to experience the brand for the first time.

Triumph Motorcycles Motorrad Alley Lipa Batangas
Gen. Luna St., Pilahan, Barangay Sabang, Lipa City, Batangas
Open Daily: 9:00 AM – 6:00 PM